Samsung and Disney Release Ice Cool New AR Emojis

Samsung Electronics has revealed the latest set of popular Disney characters to be brought to life by the Galaxy S9 series as AR Emojis – users are now able to transform themselves into characters from Disney Frozen. The beloved animated singing stars are the latest fan favorites to join the line-up, which features classic Disney characters Mickey & Minnie Mouse, Daisy Duck, Goofy and The Incredibles’ Super family.

 

 

Galaxy S9 and S9+ users can create AR (augmented reality) avatars of Anna, Elsa, Olaf and Kristoff. To start animating messages as one of your favorite Disney Frozen characters, just open the Galaxy S9/S9+’s AR Emoji mode, tap the plus icon on the right-hand side to access the Galaxy Apps Store and download the Disney Frozen pack.

 

AR Emojis are a fun and versatile way to personalize communications with friends, harnessing expressions through facial recognition technology, and are shareable across all platforms. The Disney Frozen AR Emoji pack is now available for download on the Galaxy Apps Store. Be sure to stay tuned for more AR Emoji releases from the collaboration coming soon.

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Samsung Electronics Announces Second Quarter 2018 Results

Samsung Electronics reported financial results for the second quarter ended June 30, 2018. The Company posted KRW 58.48 trillion in consolidated quarterly revenue, down 4 percent from a year earlier, and KRW 14.87 trillion in quarterly operating profit, up 6 percent.

 

Second quarter revenue fell due to softer sales of smartphones and display panels, despite robust demand for memory chips. The continued strength of the Company’s memory business contributed to the higher operating profit. Net profit was little changed from a year earlier due to higher income tax.

 

Both revenue and operating profit decreased from the previous quarter. The Korean won weakened against the US dollar but rose against the euro and several other key currencies, resulting in a negative impact of net KRW 400 billion on the quarterly operating profit compared with the previous quarter.

 

By business unit, the Semiconductor Business continued to deliver strong earnings, driven by demand for DRAM chips used in data centers and NAND flash memory for high-capacity storage, amid a softening of NAND prices. Samsung solidified its competitive positioning by focusing on value-added products, including 64GB and higher-density server DRAM based on the 1X nanometer technology and 128GB and higher for NAND mobile storage.

 

In the Display Business, the Company saw weak demand for flexible OLED panels in the second quarter while the shipment and price for LCD panels also fell.

 

Amid the stagnant high-end smartphone market, the IT & Mobile Communications Division reported a drop in earnings, both year-on-year and quarter-on-quarter, over slow sales of the Galaxy S9. The network business, however, achieved solid growth led by investments in LTE networks by key global customers.

 

Stronger sales of premium TVs such as the QLED models, helped by a major global soccer event, lifted profits from the Consumer Electronics Division, although the Digital Appliances Business saw earnings decline due to weak demand for air conditioners.

 

Looking ahead, Samsung expects sustained strength in the memory market and growing demand for flexible OLED panels to drive earnings higher in the second half.

 

The outlook for the memory chip business remains strong across all applications thanks to demand for server and PC memory as well as new mobile product launches. Samsung will proactively address demand for differentiated products such as high-density server memory and High Bandwidth Memory. The Company will also strengthen its technological leadership by increasing the portion of 10 nanometer-class products and expanding mass production of 5th generation V-NAND.

 

The System LSI and Foundry businesses are set to benefit from higher demand for mobile APs and image sensors. Flexible OLED shipments are expected to rise, even as competition is seen intensifying over rigid products.

 

The mobile market condition will likely remain challenging in the second half amid pricing competition and new product launches. The Company will respond through the early introduction of the Galaxy Note and competitive mid- and low-end models with new features. Earnings from the TV business will continue to improve as Samsung expands sales of new innovative premium models including QLED and 8K TVs.

 

Over the mid- and long-term, Samsung expects new opportunities in the component business from the ongoing transformation in the industry, led by the Internet of Things (IoT), artificial intelligence (AI) and 5G technologies. The set businesses will also benefit from the introduction of new form factors and innovative technologies to support growing demand for connected devices.

 

In the component business, Samsung will use its cutting-edge semiconductor technology to capitalize on new demand for chipsets used in automotive and AI applications. The Company will also leverage its strength in OLED panels to take advantage of wider applications in the IT and automotive industries.

 

The Company’s capital expenditure in the second quarter was KRW 8.0 trillion, including KRW 6.1 trillion for the Semiconductor Business and KRW 1.1 trillion for the Display Business. It brings the total spent in the first half of 2018 to KRW 16.6 trillion.

 

 

Semiconductor to see Continued Strong Demand in Second Half

The Semiconductor Business posted consolidated revenue of KRW 21.99 trillion and operating profit of KRW 11.61 trillion for the quarter. The memory business achieved strong results despite weak seasonality, as overall demand growth was solid, driven by servers for data centers.

 

For NAND, demand remained robust on the back of the continuing trend toward higher density for smartphones and the increase in demand for server SSD due to expansion of cloud infrastructure. Samsung posted solid earnings by responding to new mobile device launches and demand for higher density products. The Company also focused on value-added and high-density SSD for servers.

 

For DRAM, server demand stayed strong owing to the ongoing shift to higher density and expansion of data center infrastructure. PC demand remained robust, driven by increasing demand from large OEMs, while strong gaming demand helped the graphics segment. In the mobile market, despite concerns over a slowdown in smartphone growth, increase in memory content per device continued.

 

For the second half outlook for NAND, adoption of SSD is expected to expand into more sectors and all product segments are projected to use more high-density eStorage. For servers, demand for SSD for data centers is forecast to remain strong, while for enterprise, adoption of high-density server SSD over 8TB is expected to continue.

 

In mobile, demand for high-density storage for new smartphones and high-end models is likely to remain robust. Samsung will increase server SSD supply and respond to high-density eStorage demand based on 64-layer 3D NAND products and competitiveness of high-density solutions.

 

As for the second half DRAM outlook, strong demand from all applications is expected to continue. For servers, demand growth is forecast to persist due to expansion of data center demand from the US and Chinese markets, while high-performance cloud services are also projected to launch.

 

In mobile, in addition to new flagship smartphone launches, memory content is projected to increase in mid-range models as they begin to support high-specification mobile games, on-device AI and dual camera features. In addition, PC demand will be driven by back to school sales, while graphics demand will be led by the buildup for game consoles. Samsung will focus on strengthening product competitiveness via continuous expansion of 10 nanometer-class technology migration and expanding sales of high value-added products, such as high-density server DRAM, HBM2 and LPDDR4X.

 

In the mid- to long-term, the trend toward high-performance and higher density servers for data centers is expected to continue due to expansion of AI-related services based on machine learning and adoption of in-memory database. In mobile, demand growth is projected to continue, as the need for high-performance devices increases with the rise of high-density content. Samsung will closely monitor the market condition and the supply and demand conditions of each segment to maintain sustainable earnings in the mid- to long-term with the industry’s leading technology.

 

For the System LSI Business, overall earnings declined due to weaker demand for mobile application processors and DDIs, but demand for image sensors continued to increase on the back of higher adoption of dual cameras from Chinese smartphone manufacturers. In the third quarter, earnings are expected in increase QoQ on demand for image sensors and DDIs amid strong seasonality for smartphones.

 

In the second half, overall earnings are projected to improve compared with the first half, led by strong demand for OLED DDIs and high-pixel image sensors. In addition, Samsung plans to diversify its customer base for mobile APs from China and develop chips for use in automotive and IoT applications. Mid- to long-term, the Company will focus on developing chipsets for 5G, multiple cameras and display panels, seeking to achieve higher growth compared to that of the market.

 

For the Foundry Business, total earnings continued to grow QoQ due to strong demand for High Performance Computing (HPC) chipsets, mobile APs and image sensors. In addition, by securing orders for 8-inch specialty products, the Company has established a base for achieving stable earnings going forward. Earnings are expected to be solid in the second half on the back of higher demand for mobile APs and image sensors. Samsung will also strengthen process technology leadership by beginning 8-nanometer mass production and EUV-based 7-nanometer test production.

 

The Company expects revenue to exceed USD 10 billion in 2018, following sales of USD 9.8 billion in 2017, securing a strong second place in the foundry market.

 

 

Display to Rebound in Second Half Led by Flexible OLED

The Display Panel Business posted KRW 5.67 trillion in consolidated revenue and KRW 0.14 trillion in operating profit for the quarter.

 

For OLED, earnings decreased QoQ despite improved factory utilization for rigid products, as demand from major customers for flexible panels remained slow. Earnings from LCD also declined from the previous quarter as the shipment and average panel price continued the downward trend.

 

Looking ahead to the second half, OLED sales are expected to rebound on recovering demand for flexible displays. Samsung aims to increase market share by actively addressing customer demand while enhancing technological and price competitiveness. The Company will incorporate more value-added features into panels and reinforce its competencies in new applications such as foldable displays, seeking new growth drivers.

 

For LCD, Samsung expects demand to grow in the second half for premium TV panels that are used in high-resolution and ultra-large models, amid peak seasonality. Intensified competition and the industry’s capacity expansion will limit improvements in profits, but the Company will continue to focus on profit with differentiated high-end products such as Quantum Dot and 8K resolution TV panels.

 

 

Mobile Posts Sluggish Sales, Networks Grows on LTE Expansion

The IT & Mobile Communications Division posted KRW 24.0 trillion in consolidated revenue and KRW 2.67 trillion in operating profit for the quarter.

 

Amid the sluggish premium smartphone market and intensifying competition, Samsung’s smartphone shipments and revenue declined QoQ due to the slow sales of Galaxy S9 and S9+ as well as the phasing out of older low-end models.

 

The Company posted a drop in quarterly operating profit due to higher marketing expenses. Meanwhile, the Networks Business saw a healthy sales growth as major overseas carrier partners increased investments in LTE expansion.

 

Demand for smartphones and tablets is forecast to increase in the second half as the market enters a period of strong seasonality, but competition is seen intensifying as new smartphone models are released. In response, Samsung will seek to expand sales by introducing a new Galaxy Note earlier than usual, which offers exceptional performance for a reasonable price. Also, Samsung plans to strengthen price competitiveness and adopt advanced technology in the mass models.

 

Looking to the future, the Company will continue to reinforce product competitiveness based on hardware leadership, by adopting cutting-edge technology and new form factors and gaining leadership in 5G. Furthermore, based on the ever-evolving Bixby ecosystem which connects smartphones, TVs, refrigerators and other IoT devices, Samsung aims to offer personalized service to customers and create synergy with other services such as Samsung Pay.

 

As for the Networks Business, the Company will supply its major partners with 5G network solutions and continue to invest to become the global leader in next-generation network solutions.

 

 

Consumer Electronics to Maintain Premium Market Leadership

The Consumer Electronics Division, including the Visual Display and Digital Appliances businesses, posted KRW 10.4 trillion in consolidated revenue and KRW 0.51 trillion in operating profit for the second quarter.

 

The overall TV market saw demand grow from a year ago as a major global soccer event lifted sales. Samsung reported a significant boost in earnings in the TV business due to strong sales of its premium products, including QLED and ultra-large screen TVs.

 

Following a successful restructuring of its product line-up, Samsung led expansion of the premium TV market, winning more than 50% market share in the ultra-large screen segment of 75-inches and above.

 

For the Digital Appliances Business, the overall market decreased YoY largely due to the instability in emerging markets, although developed markets posted a moderate growth. Samsung continued to expand sales of its premium products in the second quarter, including the Family Hub refrigerator and premium air purifier “CUBE”. However, earnings decreased slightly YoY, due to weak demand for air conditioners.

 

Looking to the second half, the TV market is projected to grow YoY, especially in developed economies. Samsung will work to further improve profitability by focusing on sales of premium TVs and maximizing shipments during the year-end peak season. The Company’s second half release of the industry’s first AI- based 8K QLED TV is expected to further solidify its position as a leader in the premium TV market.

 

As for the Digital Appliances Business, the Company will focus on profits by enhancing peak-season promotions in key regions including Black Friday, and expanding sales of premium products and built-in home appliances.

 

 

※ Consolidated Sales and Operating Profit by Segment based on K-IFRS (2016~2018 2Q)

 

Note 1: Sales for each business include intersegment sales

Note 2: CE (Consumer Electronics), IM (IT & Mobile Communications), DS (Device Solutions), DP (Display Panel)

Note 3: Information on annual earnings is stated according to the business divisions as of 2018.

Note 4: From Q1 2018, earnings from the Health & Medical Equipment Business (HME) are excluded from the CE Division

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221 Fresh Graduates Join Samsung R&D Centre in Bangalore From Top Engineering Colleges

Two hundred and twenty-one of the best engineering minds from premier institutes across India got their first taste of professional life when they joined Samsung R&D Institute, Bangalore (SRI-B), the Company’s largest R&D centre in the world after the one in South Korea.

 

These young graduates have honed their skills at top institutions such as Indian Institute of Technology and National Institute of Technology.

 

A cheery campus orientation program welcomed them to the Samsung family. This was an opportunity for each one of them to connect with graduates from varied fields and also get a sneak peek in to work life at Samsung.

 

 

Dipesh Shah, MD, SRI-B addresses the new joinees and speaks about the importance of their first job. His speech also touched upon the important role that the graduates can play in creating cutting-edge technology, as a part of Samsung.

 

 

Mr. Dipesh Shah, Managing Director of SRI-B, who has spent over 23 years with Samsung and was the first employee of SRI-B when it was set up in 1996, spoke to the young crowd about Samsung’s core values and philosophy, its business and the important role that SRI-B plays in it.

 

As part of their orientation program, graduates got to know more about the workings of individual departments at SRI-B at a “job fair”.

 

On the final day of the program, a special offsite camp was organized where interesting team building activities were designed to teach valuable professional skills to the participants.

 

 

The graduates received tips on working together as a team and later applied these lessons to build their own raft.

 

 

 

 

 

Before they take up roles in different projects within SRI-B, graduates are being trained on enhancing their software competency and soft skills as part of the orientation program.

 

We welcome these bright, young graduates to the Samsung family and look forward to inspiring the world and creating the future together!

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[Video] A Lot Can Change In a Day: Unpacked Official Teaser Series

Are you tired of your smartphone slowing you down?

 

On August 9 in New York City, Samsung Electronics will unveil a device that will allow you to get the most out of everything you do. The newest addition to the Galaxy family’s most premium line has been optimized from the inside out to keep up with users’ busy lives, with technologies that raise the bar for smartphone power, performance and speed.

 

Together, these enhancements make Samsung’s newest flagship its most powerful yet, and the only device you need to manage work, play and everything in between.

 

 

 

 

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Samsung Gear IconX: Designed for Music and Movement

 

Samsung India today introduced the all new Gear IconX, a truly cord free earbuds, designed to enhance any activity by giving you tangle-free usage and music on-the-go. Lightweight and ergonomic, the earbuds are designed around the human ear to ensure a comfortable yet secure fit to last through the most intense activity.

 

 

 

Gear IconX is ideal for consumers who are always in action so that they can be totally immersed in what they are doing without worrying about tangled wires and could actually strive to do better with the accompaniment of their favourite music tracks.

 

Gear IconX will be available in India from July 26, 2018, in Black colour at INR 13,990 at major retail outlets, Samsung Online Shop (shop.samsung.com/in) and Flipkart.

 

“Gear IconX brings a lot of enhancement besides completely cord-free usage, including Bixby voice commands, activity tracking and, most importantly, the music experience. These lightweight and comfortable earbuds are an ideal music companion for consumers, could be a dancer, painter, chef and anyone else, who needs tangle-free movement of their hands, while he/she is working. It also has special features for the fitness enthusiasts,” Mr. Aditya Babbar, General Manager, Mobile Business, Samsung India, said.

 

 

“A lot of consumer insights have been incorporated in terms of design aesthetics, comfort and usability of these earbuds. For example, a touchpad eliminates the need for keys or press buttons that is uncomfortable and irritating for the users,” he added.

 

Designed to complement any kind of movement and activity, Gear IconX is a perfect accompaniment that brings seamless connectivity and even adds music to liven up the moment – while they are commuting, relaxing at home, or even doing their daily chores.

 

 

Enriched Music Experience

Gear IconX’s standalone music playback and 4GB of built-in storage allow users to listen to their favorite music without being connected to the phone. Music can be easily loaded either wirelessly or from the phone or PC using a USB cable. Once done, touch based gestures allow for the usual play, pause, skip as well as the power to browse entire playlists making it an intuitive listening experience with minimum fuss.

 

 

 

 

The equalizer feature allows users to quickly and easily adjust the audio frequency to optimal levels by choosing from five finely tuned presets: Bass Boost, Soft, Dynamic, Clear and Treble Boost. The enhanced Ambient Sound function enables users to specify exactly how much ambient sound they would like the earbuds to let in. This makes it easier for users to pay attention to sounds around them.

 

 

Enhanced Connectivity

Gear IconX lets you take your calls in stereophonic clarity. It also calls out incoming callers, messages and notifications for you. The earbuds are also your newest connection to Bixby. With a simple tap and hold of the earbud you can use your voice to control your music or place a call or put out a message – without even having the phone in your hand.

 

Gear IconX comes with fast-charging and battery life of up to five hours of music streaming or seven hours of standalone music playback. Gear IconX case also works as a power bank and gives you one additional battery charge. A quick charge of 10-min in the case gives you one hour of connectivity for when you don’t have the time for a full recharge.

 

 

Smart Activity Tracking

The sweat resistant and cord free design of Gear IconX makes it perfect for people who like to stay fit with dedicated fitness routines. While it can be paired with dedicated tracking devices like the Gear S3 Frontier or the Gear Fit2 Pro, it also has activity tracking capabilities built into it. It can automatically track your run or walk and return analytics like distance, time and calories burned.

 

 

 

 

It can also double up as an in-ear running coach as it syncs in with the Pace Setter feature on the Samsung Health platform. The Pace Setter allows users to choose from various preset activity programs from ‘Light Walking’ to ‘Speed Endurance’ to custom creating programs on their smartphone.

 

Once the Gear IconX is synced up with the Pace Setter on the phone, it takes over by coaching the user with in-ear voice prompts to speed up or slow down at predefined moments in the chosen program without requiring the phone to be around. The enhanced Ambient Sound function makes it easier for users to pay attention to sounds around them, which makes Gear IconX especially useful when running or cycling outdoors.

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More Customization, More Fun: A Look at What’s to Come in Samsung’s AR Emoji Update

By putting a friendly face to the thoughts and emotions that we share with friends and family every day, Samsung’s AR Emojis enable us to express ourselves in more meaningful ways. The feature’s latest update^* introduces improved facial tracking as well as a raft of fun customization options that will make it even easier for your AR Emoji to capture your individuality.

 

With the update, after users snap a selfie to generate their AR Emoji, they’ll be able to easily make detailed adjustments to their AR Emoji’s hair, ears and facial features. This means that, for instance, when a child creates an AR Emoji, they’ll be able to adjust the shape of their face so that it more closely mirrors their own. And if you feel like your AR Emoji’s eyes, nose, lips, cheeks or other facial features are in need of a touch-up, the new My Emoji Editor function offers simple tools to fine-tune these distinguishing characteristics.

 

 

The update also enhances AR Emoji’s face-tracking function with a 65-percent increase in ‘landmark detector’ points. This will ensure that features such as your eyes and mouth are tracked more precisely. And thanks to the update’s frame rate boost, your AR Emoji will be able to mimic your movements in a manner that’s smoother and more natural.

 

 

^*Availability may vary depending on market.

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Samsung Sells 2 Million Galaxy J8, J6 Smartphones, Adding 50,000 Consumers Every Day

Samsung India’s recently launched Galaxy J8 and J6 smartphones have become hugely popular, crossing 2 millions units in the country. Galaxy J6 was launched on May 22, while Galaxy J8 was recently introduced on July 1st. These models are in huge demand and attracting 50,000 consumers a day reinforcing Samsung Galaxy J as the ‘Most Loved’ smartphones in the country.

Samsung India introduced Galaxy J8 on July 1, 2018

 

Both Galaxy J8 and J6 sport Samsung’s signature Infinity Design philosophy, giving users nearly 15% more display area without increasing the overall size of the device. Galaxy J8 and J6 come with extremely thin bezels. The Super AMOLED display deliver an 18.5:9 aspect ratio that provides an end to end viewing experience and more browsing space. Galaxy J8 also sports advanced dual rear camera that delivers a unique camera experience. The dual camera delivers Samsung’s flagship ‘Live Focus’ feature, where users can bring sharp focus to the foreground while blurring out the background. Users can adjust the level of background blur both before and after clicking a shot.

 

“We are happy with the huge success of Galaxy J8 and J6 smartphones. Our philosophy of keeping our ears to the ground and incorporating consumer feedbacks into our products has paid off. Our recently launched Chat-over-Video feature in Infinity models has received an overwhelming response with more than 50% of consumers using it on a regular basis. Built for today’s millennials, Galaxy J8 and J6 have set the standard for an unparalleled viewing experience with our signature super AMOLED Infinity Display. Galaxy J, known for unique ‘Make for India’ innovations, has a stellar legacy, accounting for one in three smartphones sold in the country. We are confident that the new devices will help us further increase our market share in the country,” said Mr. Asim Warsi, Senior Vice President, Samsung India.

Samsung Galaxy J6 was launched on May 22, 2018

 

Galaxy J8 and J6 come with Samsung’s latest ‘Make for India’ innovation – Chat-over-Video. Developed in Samsung R&D center, Noida, the Chat-over-Video feature complements millennial requirements of uninterrupted video binging. Chat-over-Video eradicates interruptions while viewing video content on their mobile devices by ensuring that the video keeps playing and it also provides a transparent keyboard to continue chatting.

 

Galaxy J8 and J6 also come equipped with Samsung Mall, another ‘Make for India’ innovation that uses Artificial Intelligence to let users shop by clicking a picture of the desired product and automatically getting results for the item across popular e-commerce platforms.

 

Galaxy J8 and J6 are not the only devices to have won consumers heart. There’s equally buoyant demand for recently launched Galaxy A6+ and A6. Both these smartphones have wowed our consumers with their great design and performance.

 

 

Prices

Galaxy A6+ is available at INR 23,990 while, Galaxy A6 64GB and 32GB are available at INR 20,990 and 19,990 respectively. Galaxy J8 is available at INR 18,990 and Galaxy J6 64GB and 32GB are available at INR15, 990 and INR 13,990 respectively

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Samsung’s First Mobility Conclave 2018 Promises a Tech Spectacle

Samsung India today organised ‘Samsung Mobility Conclave 2018’, an exclusive meet featuring cutting edge mobility solutions in Bengaluru. The day-long exhibition showcased Samsung’s latest next-generation mobility solutions that Samsung has to offer to the enterprises.

 

 

Defence Grade Security Solutions – KNOX,  being showcased at Samsung Mobility Conclave 2018

 

 

The conclave demonstrated new age technologies and industry specific innovative enterprise solutions ranging from mobile devices morphed into business workhorses; mobile Security and Manageability; Augmented Reality; Virtual Reality; Artificial Intelligence; CXO Office of the future; Sales Force/ Field Force Automation Solutions; Unique Industry Solutions – BFSI/ Govt. /Education Solutions and Bio-metric authentication solutions.

 

“As organizations are taking steps towards digital transformation and adopting mobility as a means to become more efficient, Samsung offers reliable and secure enterprise mobility solutions as a crucial last mile enabling productivity, collaboration and smarter way of doing business,” said Mr. Sukesh Jain, Senior Vice President, IT and Mobile Enterprise Business, Samsung India.

 

At the conclave, Samsung also displayed the exemplary applications of technology which has brought a difference in the way enterprises function. Samsung’s first ever Mobility Conclave was a technological spectacle for the visitor.

 

 

The illustration zones displayed at the conclave were:

 

Defense Grade Security

Samsung’s KNOX consists of a highly secure platform built into Samsung devices and a set of solutions that leverage this platform. The conclave exhibited live demo of KNOX suites of solutions ranging from KNOX Manage for remote device management; KNOX Workspace segregating your device into personal and work container; KNOX Configure for customizing the device with personalized boot animation and KNOX Guard for managing the leased phones.

 

Biometric Authentication Solutions

The Revolutionary Samsung Galaxy Tab IRIS – India’s first tablet with integrated IRIS technology – was on display. Galaxy Tab IRIS can scan both the eyes of the person at same time using the contact less method to access financial and citizen services. Samsung smartphones and Tabs could be connected with third party biometric and peripheral devices like Finger Print Sensors, Thermal/Bluetooth Printers, Card Readers, etc. Integrating Samsung Smart Devices along with third party biometric and other peripherals into a single device is also possible to avoid carrying multiple devices. The integrated devices can be used for attendance system, micro ATMs, eKYC, direct benefit transfers, account openings, credit card payment collection, etc.

 

Industry Solutions

This zone showcased how mobile solutions are rapidly replacing the traditional systems used in workspaces cutting across verticals and are convenient, efficient and economical. The customers could experience how VR and AR solutions are put to use for virtual trainings, design/preview of designs, education, simulations, tourism, multimedia, healthcare, automobile, retail, etc.

 

Smart Education Solutions

Samsung devices are set to transform the education landscape by addressing technology needs and expansion of digital business. The solutions on display ranged from K12, higher education, test preparation content and requirements, and highlighted collaborative power of digital learning.

 

CXO Office Solutions and Device Plaza

Samsung Device Plaza offers a wide range of mobile device portfolio of entry level, mid-level, premium and flagship mobile phones along with wide tablets range. The list also includes wearables, DeX and Gear VR. The visitors could actually use Samsung DeX and turn their phone into a PC-like experience.  It also exhibited the remotely access virtual windows machine via VDI (Virtual Desktop Infrastructure) solutions such as Citrix Receiver, VMware Horizon Client and Amazon WorkSpaces.

 

Futuristic Solutions

Integrating multiple things together, the IoT offers many ways to create more compelling experiences across digital and physical worlds. The visitors could experience the solution that connects to sensor-equipped products and solutions like Bixby Vision built into the camera, Vision icon in the viewfinder to translate a sign, count the calories in your meal, etc.

 

Apart from the illustration zones, Samsung also hosted industry specific sessions for the visitors to showcase customized technological solutions.

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Golden Hour: Capture These Brief Moments Each Day on the Galaxy S9 and S9+

 

As people increasingly use images, videos and visuals to express themselves, the smartphone’s camera has emerged as a tool for sharing our thoughts and experiences, turning many of us into amateur photographers. The cameras of the Samsung Galaxy S9 and S9+ were built for this age of visual communication. With low light capabilities that can capture those magical moments before the sun rises and sets, the cameras present beauty just as the human eye sees it – without the need for editing.

 

 

 

 

 

To showcase how smartphone photography can match the beauty and detail of the real thing, Samsung has partnered with noted celebrity photographer Uli Weber, who created a bespoke series of low light images, shot exclusively on a Samsung S9 or S9+, in Ibiza^*.

 

 

The Golden Hour

A mesmerizing effect is created in the periods just before sunrise and sunset, when the first light of the day begins to creep in and the last glow fades away. Amongst artists and photographers, this time has been given a special name: the “golden hour”. The term also has a significant presence in photography published on social media, with #goldenhour gathering over 2 million mentions on Instagram so far.

 

 

 

 

 

The golden hour is a time when daylight is redder and softer than when the sun is higher in the sky, creating stunning effects that are impossible to replicate without the use of post-editing software or filters. Just twice a day, there is a unique opportunity to see the world differently, capturing this on camera adds brilliance to otherwise ordinary images.

 

 

Gold Meets Galaxy

Using the cameras of the Samsung Galaxy S9 and S9+, professional-level shots can be achieved during golden hour with no need for additional equipment. Using a smartphone allows people to be more flexible with their angles and spontaneous with their shooting. The flagship Galaxy smartphones have Dual Aperture lenses, which adjust according to lighting conditions in the same way as a human eye, to produce striking low light photographs. No filter required.

 

 

 

The reddish hue of daybreak is also represented in the latest editions of the Galaxy S9 and S9+ in Sunrise Gold – a name that was chosen to express those moments when light first begins to radiate across the sky.

 

 

Golden Tips

Teaming up with German photographer Uli Weber, famed for shooting portraits of celebrities such as Kate Moss and Sting, Samsung held a masterclass in Ibiza to demonstrate how to shoot gorgeous images on your smartphone.

 

 

 

 

At the event, Weber offered up his tips for capturing the beauty of golden hour with your smartphone, as well as snapping a series of striking photos on the Galaxy S9 and S9+.

 

Weber reflected on his experience with the smartphones and their cameras: “Golden hour gives off the best natural light, transforming your holiday shots from ordinary to extraordinary. Having a handset with advanced low-light capabilities in your pocket as you travel means you can capture these one-off moments without having to edit afterwards. Often, particularly in low light, smartphone photography doesn’t reflect reality but Samsung’s Galaxy S9 and S9+ camera is a brilliant example of how smartphone photography has advanced. The way it captures low light means you can shoot the beauty of the world as you see it.”

 

 

 

 

In today’s world, both our methods and mediums of communication are shifting. As people share more of their experiences visually, Samsung designed the cameras of the Galaxy S9 and S9+ to help them achieve golden hour photos with a professional flair.

 

 

Uli Weber’s Golden Hour Hints & Tips

• Angle is everything. If you are taking photographs outside, try and make sure the sun is about 90 and 180 degrees to one side so you get the best ‘depth of light’ (also known as “fall off”). Once you start focusing on how different light conditions affect a photograph, it becomes second nature and you start seeing everything differently.
• Change your perspective. During golden hour the temptation is often to try to capture the setting sun, rather than what’s around you. Use the golden glow to capture everyday objects in a new light. Shoot towards the shoreline rather than facing out to sea, or frame your shot with vibrant colors, whether they be beach umbrellas, palm trees or buildings.
• Stay put! There’s often temptation to move from one spot to the next during golden hour, but with an ever-changing scene, just keep shooting from where you are as the landscape’s shadow will transform and eventually give you the perfect, Instagrammable shot.

^*All photos included in the article are shot on a Samsung S9+

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Samsung Launches Family Hub, the Next Generation Refrigerator

Samsung has always believed in developing products that ease the lives of consumers through path breaking innovations. Samsung India today unveiled the next generation of refrigerators – IoT enabled Family Hub. The introduction of the Family Hub will revolutionize the Indian refrigerator industry and set a new standard for connected living.

 

 

 

 

The Indian market is rapidly adapting to digitization as a result of large internet user base that is estimated to grow manifold. As a result, the lifestyle of the modern Indian family is undergoing the following transformations:

 

• Evolving Shopping Behavior – bulk shopping once/twice a week at organized retail outlets and through shopping apps
• Food Habits – greater awareness of global cuisines/ingredients and healthy living
• Connected Living – households purchasing smart appliances that communicate with each other

 

A winner of the 2018 CES Best of Innovation Award, Family Hub ensures a superlative entertainment experience with its 21-inch touchscreen and Bixby voice control and allows consumers to do what seemed unimaginable in past, allowing consumers to do a lot more than what a regular refrigerator does.

 

 

 

 

“Family Hub offers a wide range of smart features that allow consumers to do what they could not do before. These include syncing up food storage, keeping family members better connected and organized, and providing enhanced entertainment. Family Hub is also more intuitive and intelligent with the addition of Bixby voice control and its integration with Samsung’s SmartThings IoT ecosystem,” said Mr. Saurav Katyal, Director, Consumer Electronics Business, Samsung India.

 

Simplifying Life with Connected Home Control

The Family Hub works with the SmartThings ecosystem, allowing users to control and monitor their connected appliances – Flex Wash Washing Machine and Smartphone – from the Family Hub screen. The built-in View Inside camera allows users to digitally label their food with expiration dates, or use a mobile device to peek inside their fridge from anywhere. So now, consumers can see what’s inside their fridge from the grocery store and/or leave a note the screen to remind the kids to clean their rooms after school. Users can do countless other things without ever leaving the kitchen.

 

Consumers can manage food, with the View Inside app that enables users to see inside the fridge from anywhere. The recipes app offers multiple recipes to choose from around the world and prepare the food that the family loves.

 

 

Strengthening Family Connections

The Family Hub keeps the family more closely connected and organized, with its built-in-screen whiteboard, Memo and Photo Album functions, ability to update and share calendars, photos and hand-write and sent notes. With Bixby, Family Hub can also recognize individual voices and provide personalized information based on preferences. Ask “Hi Bixby, what’s new today?” and it will provide a read out of the news, weather and calendar updates.

 

 

Creating New Ways to Have Fun at Home

Users can access millions of songs through the web browser and live radio app, and mirror their Samsung Smart TV.[1] The new Family Hub also features AKG Premium Quality Sound Speaker for sound that is deep in bass and rich in mid-range.[2] Additionally, users can stream content from their smartphone to the Family Hub refrigerator.

 

Price and Availability

Samsung’s latest Family Hub 3.0 in One French Door model with all the top of the line features such as multi-door format, Flex Zone (Convertible), ice and water dispenser, triple cooling and large capacity (810L). The Family Hub will be available for pre-booking exclusively on Samsung Shop and Amazon.com from July 18, 2018 at INR 280,000 with an exclusive offer of free Samsung Galaxy S9* available on pre-booking.

 

 

1 Available with the 6400 series or 2015 TV models and above

2 Available with the premium 4-door Flex model

*Terms and Conditions Apply

Source

This is How AR Emoji Came to Life, Happy World Emoji Day :)

 

From presenting information to sharing stories online, multimedia has become the dominant tool of communication on smartphones over the past years. Case in point: the stunning pictures, inventive GIFs, and creative videos produced by Samsung’s new Galaxy S9/S9+’s camera capture emotions that are simply beyond words.

 

But the Galaxy S9/S9+ is taking it up a notch with an all-new variety of intelligent and personalized emojis, which means you may never want to send plain text messages again. AR Emoji is designed to bring your unique facial expressions and add more fun to the emoji experience. But how did this AR-based feature come to life? Get a look behind Samsung’s lab doors for a close-up view.

 

 

01. The Problem

 

Regular emojis add more color to the conversation and are a fun way to communicate, but we recognized there are a lot of times when the existing set of emojis just don’t cut it. These lack personality – one smile looks no different from another. So we started looking for ways to bring out more character and personality in emojis.

 

 

02. The Goal

 

We thought in an ideal world, you would be able to teleport yourself and share how you feel with others then and there. So we wanted to come up with a way to replicate that experience but with the simplest tools possible, having seen so many people use messaging apps to communicate even with people right next to them and rely heavily on emojis rather than text. The focus quickly became how to create an image of the user and deliver multiple facial expressions and emotions along with that.

 

 

03. The Idea

To accomplish this, we decided to leverage the Galaxy S9/S9+’s camera technology. We thought, if users could take a selfie and transform it into a custom avatar and emoji, it would add something unique to the fun of communicating. In addition, we wanted to find a way to track people’s actual expressions so that they would have at their fingertips emojis that actually felt like their own. It was also important that we give users the best tools to express themselves however they want to look.

 

 

04. The Solution

 

The first step toward this was to use augmented reality to generate an avatar. With facial recognition technology, the Galaxy S9/S9+’s camera starts by producing an initial 3D rendering, using a data-based machine learning algorithm. Next, the camera analyzes the 2D image of the user and pulls information from its deep learning database to create the user’s facial features on the final 3D AR Emoji. To bring people’s unique expressions to life, we decided to include Face Tracking Technology, which tracks over 100 facial features and allows us to capture individual emotions on the spot.

 

In addition to this, Blend Shape technology helps deliver an even greater range of different facial expressions. Based on 75 basic facial expressions, Blend Shape allows us to reflect a wider set of user emotions by blending multiple expressions together. This is also the technology that has made our Disney emoji offerings possible. Another major step we took was to go through numerous sampling tests. From our labs, we conducted at least 100 tests on a weekly basis to make sure the new feature included enough data to appeal to users regardless of their tastes.

 

 

05. The Result

 

The end product of this is AR Emoji, which among other features offers a realistic or cartoon-like option for creating your own personalized My Emoji. We wanted to offer emojis that would be able to deliver the same emotions across the world and went through a lot of research to understand how certain emotions are categorized and expressed on a fundamental level. In addition to the variety of emotions, AR Emoji also comes with a lot of versatility, allowing you to create the 3D avatars, either as a GIF, video or PNG file.

Source

How Samsung’s QLED TV Earned video Magazine’s ‘Burn-In’ Certification

 

Samsung’s QLED TVs recently became the first TVs to be certified burn-in free byvideo, an acclaimed German tech magazine.

 

The magazine’s comprehensive evaluation assessed vulnerability to burn-in and afterglow, which can permanently impair picture quality. The results of the test proved that Samsung’s TVs were as free of both, and demonstrated what makes QLED TVs some of the most durable displays on the market today.

 

The Details

‘Burn-in’ refers to the phenomenon in which static images (such as channel logos, or the health bar in a console game), displayed for an extended period of time, leave a permanent outline on a screen.

 

 

Examples of burn-in on conventional TVs

 

 

Conducted in conjunction with connect Testlab, a world-renowned testing lab, the 72-hour stress test evaluates a TV’s ability to stand up to the exacting levels of performance that we require in TVs today, focusing specifically on the portrayal of HDR (high-dynamic-range) video.

 

With some display technologies, memory effects will already keep glowing after one minute of TV use if static picture elements are shown on their screen in high luminosities. In the test, the TVs were therefore made to display a checkerboard pattern for deep black and very bright white values for longer periods of time. The test engineers added variable text elements and an intermittently blinking white frame to the test picture so that the automatic stills detection customary for modern HDR TVs could not spring into action. This helped the testers create similar conditions as in HDR games. In addition to the standard analysis the testers used dark gray images with brightness values of 10 nits– which will show if dark pixels are brightened up. The findings indicate that QLED TVs are unaffected by burn-in and afterglow, and that fixed images may be displayed on them without risk, regardless of duration.

 

 

Why Burn-in Matters

Assessing a TV’s susceptibility to burn-in is key to determining how long it will last – and ultimately whether it’s worth your money. Although all screens get dimmer with age, burn-in’s adverse effect on picture quality can significantly shorten a TV’s lifespan.

 

On average, based on typical use, consumers should expect their TV’s picture quality to remain roughly the same for anywhere from seven to ten years. What’s interesting to note is that the definition of that term – ‘typical use’ – has expanded in recent years with the rise of binge-watching video and the development of exciting ‘smart TV’ functionalities. Now, on a typical day, we may switch on the TV to watch the latest episode of a favorite show, start a gaming session with friends, or manage our home’s IoT appliances.

 

Speaking of enjoying dynamic content, these days, so many of our favorite shows and games feature HDR support, which means video that’s brighter and more immersive than ordinary content. As time goes by, however, HDR content can wear down a TV – accelerating burn-in and reducing its lifespan.

 

In addition, as illustrated by innovative functions like Ambient Mode, which allows QLED TVs to display beautiful, aesthetic-enhancing images when switched off, Samsung is constantly exploring ways to help people get more use out of their TV. Each new function results in TVs being utilized for longer periods of time, which makes durability issues like burn-in more important than ever.

 

 

 

 

How QLED TVs Deliver

The source of QLED TVs’ durability lies in Samsung’s use of inorganic Quantum dots. Unlike display technologies based on organic materials, Quantum dots do not degrade over time. This allows QLED TVs to offer exceptional picture quality that not only lasts much longer than other displays, but is guaranteed to be burn-in free.

 

The experts at video are not the first to put Samsung’s guarantee to the test. In fact, industry-trusted TV review site Rtings.com recently conducted a stringent series of tests that measured image retention in dozens of TVs from the market’s leading brands. The pivotal portion of the tests, which reflected typical use conditions, placed colorful logos on the TVs for 10 minutes and measured how many minutes, if any, it took for the imprinted images to disappear.

 

Samsung’s QLED TV passed with flying colors, earning a perfect score for image quality and lack of burn-in. When subjected to the same tests, however, other displays fared far less well – succumbing to burn-in, and in doing so, further confirming QLED TV’s industry-leading durability.

 

 

 

 

What it means for Samsung

Rtings’ assessment and video’s certifications are products of Samsung’s steadfast commitment to offering consumers the very best in terms of picture quality.

 

As Doochan Eum, Samsung Electronics’ Vice President of Visual Display Business, explains, “Consumers simply don’t want to put up with a display that’s not built to handle how we use our TVs today. Quantum dots’ longevity and ability to express 100 percent color volume allow QLED TVs to provide a level of picture quality that will remain consistent and captivating for many years to come.”

Source

Certified by Testlab: No Burn-in with Samsung QLED TV

 

 

Samsung QLED TVs are certified as the burn-in free TVs by video, an acclaimed German tech magazine. Conducted in conjunction with the connect Testlab, a global testing lab, all 2018 Samsung QLED TV series were proved free of burn-in and afterglow reaffirming QLED TVs’ position as one of the most durable displays on the market today.

 

The requirements for TV displays are made ever more demanding by technologies such as High Dynamic Range (HDR). The risk of putative burn-in is of particular concern to TV customers in the premium segment. To see if displays stand up to the exacting performance requirements, the TV experts from video and connect Testlab carried out certification test based on the Information Display Measurements Standard (IDMS), an international norm for panel measurements, and concentrated on QLED TV’s HDR content display quality.

 

Samsung’s QLED TVs passed the stress test and received the certificate for ꞌno burn-inꞌ and ꞌno afterglowꞌ¹. In a 72-hour endurance test, the testers performed measurements on Samsung QLED TVs to check their putative burn-in effects, which may be caused by static picture elements. These effects, also referred to as ꞌmemory effectꞌ, ꞌghostingꞌ, ꞌimage retentionꞌ, ꞌsticky imageꞌ or imprecisely as ꞌburn-inꞌ, tangibly impair the picture quality of a television.

 

In the case of some display technologies, memory effects will start glowing after one minute of TV use if static picture elements are shown on their screen in high luminosities. In the test, the TVs were therefore made to display a checkerboard pattern for deep black and very bright white values for longer periods of time. The test engineers added variable text elements and an intermittently blinking white frame to the test picture so that the automatic stills detection customary for modern HDR TVs could not spring into action. This helped the testers create similar conditions as in HDR games. In addition to the standard analysis, the testers used dark gray images with brightness values of 10 nits– which will show if dark pixels are brightened up.

 

The measurements showed that the tested Samsung QLED TVs remained unaffected by the rigorous tests. The TV can thus theoretically be left on permanently without picture elements like network logos leaving an afterglow or burning in.

 

Taking into account that the quality of a TV screen is strongly impaired by afterglow and burn-in – especially after emitting HDR quality pictures with extreme brightness values – Samsung QLED TV is a product of choice among many other modern TVs for those planning to invest in a high-end TV. It guarantees powerful visual capabilities without potential memory effects or permanent damage.

 

“Anyone who is particularly sensitive to ghost images and unwilling to run any risks over many years of use will be on the safe side with LCD or QLED, respectively,”² conclude the test experts.

 

 

 

 

¹ All test criteria can be viewed at https://www.connect-testlab.com/.

² “Technik Extrem – Hilfe, es brennt (ein)”, video, issue 8/18, p. 58. All quotes are taken from this article.

Source

[Interview] “With Samsung’s Unique Strengths, We Are Developing a User-Oriented AI Algorithm”

The question of how AI technologies understand human dialog and queries to suggest an optimum answer is one of the hot topics in the AI industry. Jihie Kim, Head of the Language Understanding Lab at Samsung Research AI Center, is also striving to develop the technology behind an AI algorithm that can talk with people naturally and propose solutions to a problem.

 

The Language Understanding Lab led by Dr. Kim recently grabbed global attention after placing top ranks at global machine reading comprehension competitions held by Microsoft and the University of Washington, respectively. Samsung Newsroom visited the Samsung Research AI center in Seocho-gu, Korea to interview Dr. Kim about AI performance in the machine reading comprehension competitions and a future evolution plan for AI algorithms.

 

 

Jihie Kim, Head of the Language Understanding Lab at Samsung Research

 

 

Q. Please tell us about the MS MARCO and TriviaQA competitions held by Microsoft and the University of Washington, respectively, where your team ranked first place.

 

Kim: There have been many global machine reading competitions recently where AI presents solutions to a problem. MS MARCO and TriviaQA are among the top five global competitions in machine reading comprehension. AI algorithms are tested on whether they can understand and analyze questions to offer answers. Those tests are designed by referring to internet users’ queries and search results.

 

 

Q. What do you think was the critical factor in excelling at the AI competitions which require such high levels of technical expertise?

 

Kim: The ConZNet algorithm developed by the Language Understanding Lab at Samsung Reseach is upgrading its intelligence by considering real user environments. The algorithm takes natural language into account such as how people deliver queries and answers online. We were able to win those competitions because the MS MARCO and TriviaQA competitions are about AI capabilities in real user environments. In truth, our algorithm was a bit behind other competitors in tests requiring a simple answer to a question after analyzing a short paragraph. But because such technologies have low relevance to real environments using AI technologies, we are focusing on the other tests such as MS MARCO in proceeding with continuous R&D.

 

 

Q. Do you apply the winning algorithms to customer services in real life?

 

Kim: An Open Lab event was held recently to introduce the labs at Samsung Research to other departments in Samsung Electronics. At the event, we had in-depth discussions with engineers in our home appliances and smartphone departments about AI algorithms. Departments dealing with customer services also showed high interest in what we do because AI-based customer services including chatbots are emerging as a hot topic. We hope that our technologies developed at Samsung Research will be naturally adopted to Samsung Electronics products and services.

 

 

Dr. Kim and the developers of the Language Understanding Lab at Samsung Research are participating in an ideation meeting.

 

 

Q. What is your future evolution plan for advancing AI technologies in language understanding?

 

Kim: ConZNet is an acronym for “Context Zoom-in Network.” The name implies that understanding the context of what people say is critical. We need to advance AI technologies to help them understand and analyze short sentences. AI algorithms also need to have capabilities to analyze real-time news reports rather than existing data to give answers to customer queries. We are also developing technologies where an AI algorithm can answer, “there are no proper answers to your query,” as well as search for right answers. The so-called “rejection problem” is an AI technology with a high level of technical difficulties.

 

 

Q. Please tell us your ultimate goal in developing AI technologies.

 

Kim: The strengths of Samsung in the AI industry are that we can build a knowledge system about connections between machines and applications, and customer demands in the internet of things (IoT) environment comprised of personal devices, based on Samsung Electronics’ diverse product lineup. This will help us to achieve the goal of realizing a user-oriented AI system by collaborating with global partners in the industry. Samsung Electronics recently began to launch global AI Centers and we will lead the effort of working with AI experts at the new centers abroad.

Source

Samsung Electronics Wins at Two Top Global AI Machine Reading Comprehension Challenges

 

Samsung Research, the advanced R&D hub of Samsung Electronics’ SET (end-products) business, has ranked first in two of the world’s top global artificial intelligence (AI) machine reading comprehension competitions.

 

Samsung Research recently placed first in the MAchine Reading COmprehension (MS MARCO) Competition held by Microsoft (MS), as well as showing the best performance in TriviaQA^* hosted by the University of Washington, proving the excellence of its AI algorithm.

 

With intense competition in developing AI technologies globally, machine reading comprehension competitions such as MS MARCO are booming around the world. MS MARCO and TriviaQA are among the actively researched and used machine reading comprehension competitions along with SQuAD of Stanford University and NarrativeQA of DeepMind. Distinguished universities around the world and global AI firms including Samsung are competing in these challenges.

 

Machine reading comprehension is where an AI algorithm is tasked with analyzing data and finding an optimum answer to a query on its own accord. For MS MARCO and TriviaQA, AI algorithms are tested in their capabilities of processing natural language in human Q&As and also providing written text in various types of documents such as news articles and blog posts.

 

For example in MS MARCO, ten web documents are presented for a certain query to let an AI algorithm create an optimum answer. Queries are randomly selected from a million queries from Bing (MS search engine) users. Answers are evaluated statistically by estimating how close they are with human answers. This is a test designed to apply an AI algorithm to solve real-world problems.

 

Samsung Research took part in the competitions with ConZNet, an AI algorithm developed by the company’s AI Center. ConZNet features skillful capabilities through adopting the Reinforcement Learning^** technique, which advances machine intelligence by giving reasonable feedback for outcomes, similar to a stick-and-carrot strategy in a learning process.

 

With the recent acceleration in global competition to develop AI technologies, contests are widespread in areas of computer vision (technologies to analyze characters and images) and visual Q&A to solve problems using recognized images of characters as well as machine reading comprehension. The Beijing branch of Samsung Research won the International Conference on Document Analysis and Recognition (ICDAR) hosted by the International Association of Pattern Recognition (IAPR) in March, putting them in a top-tier group for global computer vision tests. The ICDAR is the most influential competition in Optical Character Recognition (OCR) technologies.

 

“We are developing an AI algorithm to provide answers to user queries in a simpler and more convenient manner, for real life purposes,” said Jihie Kim, Head of Language Understanding Lab at Samsung Research. “Active discussion is underway in Samsung to adopt the ConZNet AI algorithm for products, services, customer response and technological development.”

 

^* Competitions such as MS MARCO and TriviaQA allow contestants to participate at any time, and rankings are altered according to real-time test results.

^** The Reinforcement Learning is the most advanced Machine Learning AI algorithm, and cutting-edge AI technologies including AlphaGo are upgrading machine intelligence by applying this technique.

Source

‘Make for India’ to ‘Make for the World’: A Timeline of Samsung’s Noida Factory

Samsung has been manufacturing mobile phones in India since 2007. And from day one, the Company started populating Printed Circuit Boards (PCBs) at its Noida factory. After pioneering mobile manufacturing in the country, Samsung announced its ‘Make for India’ initiative in 2015. Under this initiative, Samsung started bringing ‘Make for India’ innovations in its products. These innovations resulted from feedback collected from Indian consumers. Samsung’s ‘Make for India’ initiative has been a great success, helping the company become India’s ‘Most Trusted’ brand over the years.

 

In June 2017, Samsung announced Rs 4,915 crore of investment to double the capacity of its Noida plant. And exactly a year later, the Company inaugurated its new mobile phone manufacturing facility – The World’s Largest Mobile Factory – in Noida, Uttar Pradesh, India. Samsung India also launched its ‘Make for the World’ initiative, whereby it aims to export mobile handsets produced in India, to overseas markets.

 

With this new facility, Samsung will double its current capacity for mobile phones in Noida from 68 million units a year to 120 million units a year, in a phase-wise expansion that will be completed by 2020.

 

Today, Samsung is the only brand that is truly made in India.

 

 

 

 

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Samsung Inaugurates World’s Largest Mobile Factory in India; Honourable Prime Minister Shri Narendra Modi Flags-off ‘Make for the World’

The Honourable Prime Minister of India, Shri Narendra Modi today inaugurated Samsung Electronics’ new mobile phone manufacturing facility – The World’s Largest Mobile Factory – in Noida, Uttar Pradesh, India.

 

 

 

 

Samsung India also launched its ‘Make for the World’ initiative, whereby it aims to export mobile handsets produced in India, to overseas markets.

 

With this new facility, Samsung will double its current capacity for mobile phones in Noida from 68 million units a year to 120 million units a year, in a phase-wise expansion that will be completed by 2020.

 

Samsung has been manufacturing mobile phones in India since 2007, and is the only brand that is truly made in India. Samsung India has been populating Printed Circuit Boards (PCBs) right from its inception and is aligned with the Government of India’s Phased Manufacturing Programme (PMP) goals.

 

On June 7, 2017, Samsung had announced an investment of INR 4,915 crore to add new capacity at the Noida plant, under the Uttar Pradesh government’s Mega Policy.

 

“Our Noida factory, the world’s largest mobile factory, is a symbol of Samsung’s strong commitment to India, and a shining example of the success of the Government’s ‘Make in India’ programme. Samsung is a long-term partner of India. We ‘Make in India’, ‘Make for India’ and now, we will ‘Make for the World’. We are aligned with Government policies and will continue to seek their support to achieve our dream of making India a global export hub for mobile phones,” Mr. HC Hong, Chief Executive Officer, Samsung India, said.

 

The Noida factory, which was set up in 1996 is one of the first global electronics manufacturing facilities set up in India. A bigger manufacturing plant, spread over 129,000 sq. metres, will help Samsung meet the growing demand for its innovative products and services across the country and also fulfil the Company’s goal of making India an export hub for the world.

 

As a true market leader, Samsung continues to provide cutting edge technology and enriching experiences to Indian consumers with its mobile phones made at the Noida plant, supported by a large ecosystem of suppliers in the Delhi-National Capital Region and partners across the country. All Samsung mobile phones, including the flagship Galaxy S9, S9+ and Galaxy Note8, are made at the Noida plant.

 

Since its entry into India in 1995, Samsung has set new benchmarks in innovation led manufacturing and consumer marketing, and established itself as a truly national brand. It has consolidated its market leadership in the country with two factories, in Noida and Sriperumbudur, near Chennai, five R&D centers and one design center. These are supported by a strong network of over 1.5 lakh retail outlets and 3,000 customer service points, the largest by any company in the country.

 

In October, 2016, Samsung launched 535 service vans to provide timely and quality customer service to consumers across the country, touching every remote village in all 6,000 talukas. Samsung has emerged as a truly Indian company at heart by fulfilling its commitment to ‘Make in India’ and living its promise of ‘Make for India’.

Source

[NEXT for QLED] Part 5: Built for Endurance – Taking TV Gaming to the Next Level

 

At the 2018 Electronic Entertainment Expo (‘E3’) in LA this June, Samsung QLED TVs were exhibited as part of Microsoft’s Xbox booth. The 75-inch QLED TV screens caught the attention of keen gamers, with a long queue forming in order to enter the showroom. Players enjoyed an unparalleled 4K HDR gaming experience, featuring stunning graphics and quick response times, with the QLED.

 

Samsung’s 2018 QLED TVs have evolved to merit the title of the ‘monster’ of the gaming industry. They offer gamers a low input lag of no more than 15ms (0.015 seconds), a rich viewing experience achieved by 100% color volume and High Dynamic Range (HDR) 2000, and Radeon FreeSync for the seamless playing of even the most demanding games.

 

 

Fighting Input Lag in FPS Games

 

Input lag can be a critical issue for those players who want to enjoy fast-paced games like first-person shooters (FPS) or fighting games. Input lag, or input latency, is the delay between the TV or monitor receiving a signal and it being displayed on the screen, or the delay between pressing a controller button and seeing the game react. It is important in gaming because even a 0.01 second reaction difference can determine the difference between a winning and losing move in an FPS game.

 

Samsung’s QLED TVs have input lag reduced to 15ms (1ms = 0.001 seconds), faster than conventional TVs which have a 20-30ms lag on average. Gamers can fully immerse themselves in games on their QLED TVs with minimal lag. QLED TV’s Auto Game Mode also changes features including response speed for game optimization. When users start a game on a console such as Xbox, the TV automatically recognizes the game and sets the correct game-related settings.

Optimized Picture Quality for Immersive Gaming

 

Today’s games are characterized by feature film-quality storylines, cinematography and graphics. Game characters and avatars are becoming more and more lifelike, as are the landscapes around them, often offered in full 360-degree rotation to the player for the most immersive experience possible.

 

In order to deliver this virtual realism to gamers, game platforms feature the latest in color, contrast and imaging technology, as well as 144Hz refresh rates for high frame-rate gaming. Samsung’s 2018 QLED TVs are the first in the TV industry to use Radeon FreeSync in collaboration with global graphics card maker AMD. Radeon FreeSync puts an end to choppy gameplay and broken frames, bringing smooth gaming and the fluidity of gaming monitors to the big screen.

 

With the Samsung QLED TV, gamers can experience the cutting-edge display performance they are used to. The QLED TVs feature HDR10+ for crisp and detailed images, as well as 100% color volume for greater image depth in both the day and nighttime, at any brightness level. Samsung’s Anti-reflection technology is another bonus for reducing eye strain and optimizing gameplay.

 

Enjoy Over 15,000 PC games with Steam on TVs

As well as their favorite console games, users can also play Steam games on their QLED TV. Steam is an online game platform with over 120 million users globally.

 

In order for QLED users to enjoy the full offering of the Steam platform, all they need to do is head to the Samsung Smart Hub and download the free Steam Link app. No supplementary hardware is necessary for users to be able to access the 15,000+ games offered by Steam on the large-inch QLED screen.

 

In addition, gamers don’t need to bother with changing the settings on their QLED TV in order to access their favorite console games. Just turn on Auto Game Mode and start your console.

 

 

No Screen Burn-In, Guaranteed

 

 

 

TV screens suffer from performance decline over time, with static images and fixed interfaces leading to image retention and consequently the burn-in issue. With Samsung QLED TVs, however, you no longer need to worry about burn-in.

 

Rtings, an industry-trusted US TV Reviewer, ran a test for permanent image retention. Different kinds of TVs were kept on for 10 minutes, running a test pattern in a loop. The 2017 QLED TV scored 10/10 for image quality and lack of burn-in, while some screens achieved a mere 5/10.

 

The durability of the QLED TV screen is due to groundbreaking Quantum Dot technology. Quantum dots are made of inorganic materials, which translates to longer-lasting displays that do not develop the burn-in issue. Displaying the same image or scene for long periods of time will not leave unpleasant ghost images on your QLED TV, enhancing the gaming experience.

 

“Today’s TVs are like all-round players. More and more, people are enjoying everything on TV such as games, the internet, or smart functions provided by IoT,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “The huge-screen QLED TV with best performance and durability will take the gaming experience to the next level.”

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Make Your Galaxy Smartphone Personal with Good Lock 2018

Your phone is a reflection of your personal tastes and preferences. From your lock screen to your sounds, each and every setting reveals a little about how you like to present yourself and interact with your device.

 

The first ever Good Lock application, released in 2016 and compatible with Android 6.0 Marshmallow, introduced users to a frequently-updated array of customizable features for their Galaxy devices. Responding to consumer demand, Samsung has now released Good Lock 2018 to give Android 8.0 Oreo users the freedom to personalize their Galaxy device’s appearance and interface experience.

 

With so many options to choose from, check out the Newsroom’s guide to the features of Good Lock 2018 below.

 

 

Love Your Lock Screen

Lockstar is changing how you see your locked phone, allowing you to style your lock screen with a wide range of designs. You can select your preferred background and clock face, as well as which items appear visible on the screen, and these features can be arranged in a variety of configurations. The app also gives you the flexibility to choose the gesture which prompts the phone to unlock and to place shortcuts to apps you use regularly on the lock screen, so the phone will open straight to them after unlocking.

 

 

Customize Your Quick Panel

Use Quickstar to give your Quick Panel a makeover. With the Coloring tab, you can choose from a list of recommendations or create your own palette by adjusting the hues which mark On or Off for each setting, the color and transparency of the background, and the Blur and Dim effects. The Simple Indicator tab also gives you increased control over the icons displayed in your Status Bar and the Notification Multi-Window tab allows you to toggle the Notification Multi-Window on and off. With the Notification Multi-Window enabled, you can check the necessary information more conveniently on the pop-up window.

 

 

Change Tasks in Style

The Task Changer app allows you to scroll through recent apps by swiping left and right, rather than up and down, changing the way you move from task to task. There is a choice of Scroll effects and the opportunity to turn on Mini Mode, which shrinks the apps in the bottom of the screen to aid one-handed scrolling.

 

 

Once Task Changer is enabled, you can pull up the Recently Used Apps and choose to either use the app as a pop-up screen, or split view two apps by holding down the app you would like to use a little harder. Once task changer is enabled, you can also receive more information about the app, lock the app, or hide the app’s contents by tapping the icon image on the top.

 

 

Establish a Routine

Using Routines, you can combine processes and functions to create new features. Give each routine a name before selecting the conditions that will prompt the routine and the actions that you want it to perform. To ensure the perfect movie-watching environment, for example, you can set a routine that turns on Wi-Fi, rotates your screen to landscape and adjusts your sound and brightness levels, as soon as you open your chosen media app.

 

 

Choose Your Clock

Read the time in a whole new way with ClockFace, an app which allows you to choose from numerous clock designs for your always on display and lock screen. Choices include analog or digital clock faces and there is a spectrum of colors available, including tones which adapt with the color of the background and rainbow effects.

 

 

Become Part of the Family

Good Lock 2018 is one member of a family of apps designed to heighten customization on your Galaxy smartphone. For example, EdgeLighting + allows you to tailor Edge Lighting effects to your liking. With Edge Touch, you can establish Edge Zones which do not recognize screen touch to prevent accidental actions. Further adjustable options are offered with One Hand Operation +, designed to help you navigate your device one-handed, with thumb gestures alone. Finally, Sound Assistant gives you even greater control over Sound settings, including the ability to personalize your phone’s sound for different times and manage individual app volume.

 

EdgeLighting+ (left), Edge Touch (center) and One Hand Operation+ (right)

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