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Microsoft vs. Google: Search wars

The war begins to be best and feature rich search engine. Hoping (unsuccessfully so) to head off the glowing press Google was bound to get this week for its “future of search” preview, Microsoft showed off some of its latest enhancements to Bing last week.
But on December 7 — the day of Google debuted its latest advances — the Softies had nothing to say about how its own offerings stacked up against Google’s new visual- and real-time search prototypes. Now when you search for any topic you will see a section of search which is constantly being updated with new results. The realtime search section shows results from realtime sources such as blogs, news, Twitter and FriendFeed. 

I thought that the Bing team might want to weigh in, given Microsoft showed off bits of its own visual search and Bing-Twitter integration capabilities since earlier this fall. Wouldn’t it be useful to offer information on how your own offerings compare, especially since many of the press and analysts covering Google’s search event didn’t seem to know or care that Microsoft already had demonstrated these technologies? But all I could get from the Bing team was this statement, delivered via a spokesperson:

“We’re not surprised to see Google joining us in launching a real-time search feature. This is
a new and exciting space and we look forward to ongoing competition and product innovation.”

Fortunately, Marshall Kirkpatrick at ReadWriteWeb did a nice job in comparing and contrasting the real-time search offerings from Microsoft, Google and Yahoo. In a post entitled, “Google is Beating Bing & Yahoo Again, Now In Real-Time Search,” Kirkpatrick notes that Microsoft’s real-time search results are so far limited to Twitter with little pruning of “low-value” retweets. “Twitter, is of course just a small part of the real-time Web,” he notes.






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