GSMA Announced Winners of the 15th Annual Global Mobile Awards

The GSMA has announced the winners of the coveted Global Mobile Awards at the 2010 Mobile World Congress in Barcelona. HTC Hero was crowned device of the year, while the technology breakthrough award goes to Orange for the HD voice technology. This year the new two-part format comprised an afternoon awards presentation hosted by writer, actor and self-confessed technophile Stephen Fry, followed by an evening celebration party where winners were entertained with a showcase set from one of the world’s most famous and successful bands, Duran Duran.This year 500 entries from across the global mobile ecosystem were submitted, all of an extremely high calibre, and the winners should be incredibly proud of their achievements, said Rob Conway, CEO and Member of the Board, GSMA. This awards presentation included the winners of 19 categories, covering Mobile Marketing and Advertising, Best Mobile Contribution to Social and Economic Development, the Green Mobile Awards, Mobile Personality of the Year, Mobile Innovation and Mobile Entertainment and at the evening event two highlight awards were presented, the Best Mobile Handset and the Chairman’s Award for outstanding contribution to the growth and success of the mobile industry.

WINNERS of THE 2010 GLOBAL MOBILE AWARD:
Best Mobile Game
Winner: Iricom – The Last City – Fight For Your Life!

Best Mobile Music Service
Winner: Odyssey Music Group – Deezer

Best Mobile Advertising or Marketing
Winner: CLANMO GmbH and OgilvyOne – The IKEA PS Mobile Interior Planning Tool

Best Mobile TV Service
Winner: CBS Mobile – TV.COM

Best Mobile Location Based Advertising Campaign
Winner: R/GA – Nokia viNe

Best Mobile Enterprise Product or Service
Winner: Research In Motion – BlackBerry Enterprise Server v5.0

Best Mobile Internet Service
Winner: adaffix Gmbh – YELLIX

Best Mobile Money Service
Winner: Safaricom – M-PESA (bulk payment & utility bill) extension to service

Best Use of Mobile for Social and Economic Development
Winner: Grameen Foundation, MTN Uganda, and Google – The Grameen Foundation Application Laboratory (AppLab)

Best Mobile Money for the Unbanked Service
Winner: Zain Bahrain B.S.C – ZAP

The Green Mobile Award for Best Green Programme, Product or Initiative
Winner: VNL – VNL’s solar-powered GSM base station

Green Network Award
Winner: Mocambique Celular S.A.R.L (mcel) – Eco Naturalmente (Naturally Thinking Green)

Best Network Technology Advance
Winner: SkyCross Inc – SkyCross iMAT (isolated mode antenna technology) Antennas

Best Service Delivery Platform
Winner: Huawei Technologies Co Ltd – Huawei SDP solution

Best Billing & Customer Care Solution
Winner: Mobile TeleSystems (MTS) – You Individual Optimal Tariff Plan

Best Mobile Technology Breakthrough
Winner: Orange – Mobile High Definition (HD) Voice

Best Mobile Handset or Device
Winner: HTC – HTC Hero

Best Mobile Connected Device (non-handsets)
Winner: Novatel Wireless Inc. – MiFi Intelligent Mobile Hotspot

Government Leadership Award
Winner: Kenya

GSMA Chairman's Award
Winner: Carl-Henric Svanberg, Former CEO of Ericsson and currently Chairman BP

Mobile Industry Personality of the Year as Voted for by the Media
Winner: Steve Jobs, Co-Founder and CEO Apple

About the GSMA
The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry. For more information, please visit Mobile World Live, the new online portal for the mobile communications industry, at www.mobileworldlive.com or the GSMA corporate website at www.gsmworld.com.

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