Google Ads Now Follow You Across the Web with Google Remarketing

Its a new ad option for AdWords customers which enable to following a visitor and server a ad based on interest. With this Google is once again pushing the boundaries of online privacy with a new advertising option, dubbed remarketing, which would allow advertisers to target potential customers who may be interested in their products but aren't 'convinced' yet. For exp if a user visits your site but leaves without purchasing anything, you can then direct ads at that user, for exp, if you introduce a special offer.

 According to Aitan Weinberg, product manager at GoogleAdWords, "This week we're rolling out a new feature called remarketing. Any AdWords advertiser can use remarketing to reach users as they’re browsing the web on sites within the Google Content Network. Remarketing is a simple way to connect with users, based on their past interactions with your website".

The idea may be good for the advertisers and interesting for users too, but, along with other new ad tools Google is introducing, it may concern to another privacy controversy.

Google's ad network, which it claims reaches 80 percent of Internet users, a very impressive figure, but one that should probably have people worried. No one company should have this much power, not even, or especially Google, which sees itself as 'doing no evil'. Google has been testing this tool for over a year now and says that the response from advertisers has been very positive. 

In this system, users may follow an ad and end up on an advertiser’s site, but, once there, they might not find the offer or the price particularly appealing. Normally this would mean lost customers, but, with 'remarketing,' advertisers can 'follow' the users and serve them ads at a later date in the hope that this will make them reconsider. The new tool has most people worried, perhaps rightfully so, that it may be going too far. 

Though we'll know after some time if this was a smart move and if users are comfortable with. And if you don't like this system and here a solution by Google. This also offers an option for opt-out. Simply visit and opt-out it. 

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