IPL Cricket Matches Get 40 Million Views on YouTube

Its now IPL comes to its end, form when YouTube announced that it would be streaming all the matches from the Indian Premier League cricket 2010 season. Amit Agrawal, strategic partner development manager at YouTube, wrote, “With only five of 60 matches left in the tournament, we’ve been blown away by the response. We’ve seen views come in from countries around the globe, and the IPL channel on YouTube now has over 40 million views,”. Its the first live sports event to be arrived on YouTube. It was a big announcement and became very popular. “We’ve been particularly surprised by the number of cricket fans tuning in from the U.S... With so much enthusiasm coming from U.S., we’re excited to make the semi-final and final matches available on YouTube as they happen... Now fans in the U.S. can catch the action as it unfolds in real time as the four top ranking teams progress to the knockout stage of the semi finals,” he added. 

The tournament was also very popular in the US, also as usual it was especially popular in India. Other countries where cricket is followed, like the UK and Australia, also drew significant audiences. The popularity of the event in the US can be explained by the fact that, well, the US is a big country, so more people are going to watch anyway, but it’s also due to the big number of Indian immigrants in the country. 

Youtube surprised by the number of cricket fans tuning in from the U.S. And because the tournament proved so popular in the US, YouTube will now make the semi-final and final matches available in real time on the site. Previously, they were streamed beginning 15 minutes after the real match ended. The first semi-final will be streamed this Wednesday and the final match is scheduled for April 25.

The first semi-final match starts this Wednesday, April 21, at 8 p.m. IST in Mumbai followed by the second semi-final on April 22 and the third place match on April 24. The winner will be decided at the final match on April 25 in Mumbai. You can see the full schedule on the IPL’s website.

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