Italian Fashion House Versace Launched High-End Mobile Phones in India

This time every big mobile brand launching their products in Indian market, now Italian fashion house Versace launched high-end mobile phones here with a price tag of up to Rs. 4.25 lakh. Versace’s exclusive Indian franchisee, Delhi-based Blues Clothing Company (BCC) debuted their high-end mobile phones in India and said the phones will be sold at eight points of sales in metros at 'Versace Boutique' and 'Versace Collection' stores. The phones are expensive but has some good features too.

BCC Executive Director Abhay Gupta said, "We are very bullish about the new range of Versace mobile phones in India. There is a market for such premium products here". 
He also said that there are two variants of Versace Unique in different colors priced at Rs. 3, 95,000 and Rs. 4, 25,000. The features include 3G compatibility, a ceramic frame made of 18K gold and a 5 MP camera. The Versace Unique, made by South Korean handset vendor LG, was announced officially earlier this year. 
BCC is exclusive franchisee for a host of other luxury brands, including Italy's leading names - Versace Collection, Corneliani, Cadini, VJC and Gianni Versace.


Vertu is another maker famous of high-end phones and now competition with Versace. India has been attracting lot of high-end luxury brands and products. Volkswagen Group company Bugatti Automobiles recently launched its 'Bugatti Veyron 16.4 Grand Sport' sports car priced at Rs. 16 crore. Even Swiss watchmaker Audermars Piguet launched its new collection here with a single timepiece priced up to Rs. 2.1 crore.

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