As per report by Market intelligence firm IDC India the Indian mobile phone market has recorded a quarter-on-quarter growth of 3.6% to touch 40.08 million units in the quarter. IDC India reprots that the year is expected to end with total mobile handset sales of 155.9 million units.
Anirban Banerjee, Associate Vice President, Research, IDC India said, "The India mobile handsets market got even more crowded and fragmented in the lower- and mid-market segments with the further entry of new players offering innovative models at attractive price points to lure buyers. The propensity to adopt feature phones and smartphones is greatest amongst the youth and business executive segments, whose purchase decisions are often driven by peer group influence and workplace usage patterns, as well as larger disposable incomes and willingness experiment with new technology platforms".
According to IDC's India Quarterly Mobile Handsets Tracker report, the smartphone prices continued to drop through the year and as competition increased, devices were made available by vendors at successively lower price points. So, while 80%* of total India smartphone sales were below the ASV (Average Sales Value) of Rs. 18,000 in 2Q 2010, this proportion increased to 90%* in 3Q 2010.
Read here for Android mobile OS Android Captured 9.4% of smartphones shipped in 3Q 2010.
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