New Apple TV Sales to Top One Million This Week

Apple has announced that it expects sales of its new Apple TV to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe, all on your HD TV for the breakthrough price of just $99. iTunes users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day. Apple has sold 1 million Apple TVs since its introduction in October some 11 weeks ago.

The iOS 4.2 update will bring features such as AirPlay to compatible devices, but a source that works closely with Apple said the software release is delayed until Nov 24. Released back in September this year, the lower priced Apple TV has seen sales success from the outset.
The new, smaller and redesigned media streaming device provides a cheaper means for images, video and music to be sent from iTunes to the television. Steve Jobs, Apple's chief executive, had previously called Apple TV "a hobby", but the relaunched version has found new popularity.
Apple TV is also AirPlay compatible which allows media to be sent between Apple devices such as the iPad wirelessly. The new technology means iPad owners could 'push' music or video from their tablets to an Apple TV and have the device play back on a large screen or sound system. The Remote app also allows for the Apple TV to be controlled via iPhone and iPad.


Previous iterations of the device had included a hard-drive to store media locally and were far larger in size. The older Apple TV was therefore priced significantly higher than current generations. Its competitor Roku has not reached the 1 million mark yet, despite having been on the market since 2008. 

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