LG Introduces the Ultra-Thin LG Optimus Black with NOVA Display

LG unveiled a new Android smartphone at CES 2011, LG Optimus Black with a super bright 4-inch NOVA display and a very slim 0.36" form. LG's NOVA display aims to compete with Samsung's Super AMOLED technology with 700 nits. LG Optimus Black's NOVA display is designed to be the brightest, clearest and most readable among mobile screens with 700 nits of brightness for optimal visibility.

All LG Optimus Black features Android 2.2 Froyo platform and also  upgradeable to Android 2.3 Gingerbread. Utilizing the 2MP front-facing camera, LG Optimus Black allows users to utilize video telephony functions of higher quality after upgrading to Android’s Gingerbread.
LG Optimus Black provides users with an easier and more natural experience when browsing the web, reading emails, or writing documents with higher levels of brightness and pure white tones that deliver true black and white colors for ideal handset viewing. NOVA technology featured on LG Optimus Black also enables users to maintain visibility whether indoors or outdoors under strong sunlight.


In addition to greater luminosity, the NOVA display on LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD. Similarly, AMOLED consumes twice as much power as NOVA to display a full white screen. Combined with the 1500 mAh battery of the LG Optimus Black, users will have enough power for their daily needs, even at maximum brightness settings.


The LG Optimus Black also offers a set of smarter features designed for easy and faster access to important apps and content. Optimus UI 2.0 lets users directly access messages, emails and missed calls from the locked screen with just one single finger tap. The Gesture UI offers more intuitive commands, including lifting, shaking and tapping, for taking calls, entering camera mode, or enjoying music. LG Optimus Black also introduces the world’s first Wi-Fi Direct for quick and high-quality data transfer between mobile devices and adopts 2MP front-facing camera.


The LG Optimus Black will be rolled out globally in the first half of 2011.

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