Tata Docomo launched a new service called 'Sparsh', which offers information on sexual and reproductive health related issues to its users. This mobile sex education service is aimed at using mobile phone to build awareness about issues related to sexual and reproductive health related concerns.The Sparsh service would be available in English, Hindi and Marathi, while other languages like Oriya, Bengali, Gujarati, Tamil, Telugu, Kannada and Malayalam will be added soon.
Tata Docomo Vice President New Product Development - VAS Zubin Jimmy Dubash said, "Sparsh aims at creating awareness about sex education on the mobile. Majority of Indians are still conservative about openly discussing and clearing doubts about the topic".
"Keeping this in mind, we have introduced Sparsh, which offers the customer complete privacy in accessing this information through a simple IVR call".
According to Tata DoCoMo he information they priding is certified by FPAI (Family Planning Association of India) and the reasoning behind it is to battle ignorance and lack of information about sex education in India. Sparsh is meant for every single person who has the desire to learn about leading a healthy sex life, right from teenagers who are confused, newly married couples to senior citizens. The navigational feature of the service allows users to find related content easily.
Tata Docomo customers can access the service by calling 529222 chargeable at Rs 10 for 10 days and a browsing charge of one paisa per second.
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