Google to Drop Blogger, Picasa and Some Other Brands

Google has a plan to retire its one of the popular services brands like Picasa and Blogger and will re-brand them with names Google Photos and Google Blogs. Google will drop the separate non-Google name brands and will rebrand them with names adding Google. Picasa and Blogger will be first to get new names and than some other products. But YouTube is not part of this renaming.

According to Mashable. "The move is part of a larger effort to unify its brand for the public launch of Google+, the search giant’s social initiative. Blogger and Picasa aren’t going away, of course they’re two of Google’s most popular products. Instead, according to two sources familiar with the matter, Google intends to rename Picasa “Google Photos” and Blogger will become “Google Blogs.” Several other Google brands are likely to be affected. The technology giant shut down Google Video, its failed web video service, in May."

The report also confirmed that Google plans to open up Google+ to the public by the end of the month and the rebranding process will be done before that. Also Google has announced to make all Google Profiles public or will be deleted on July 31. This also indicate about a big move by Google.
Google+ photo share is based on Picasa which was acquired in 2004 and while a regular Picasa users have 1 GB of free storage whereas Google+ users get unlimited space to upload photos. This indicate the reason to re-brand Picasa for Google+ project.
Blogger was acquired in 2003 also a big product of Google and Google already announced some big changes like a new redesign dashboard.

In past Google has re-branded many other products. Google acquired JotSpot in 2006 and rebranded it as Google Sites in 2008. In 2007, Google acquired VOIP platform GrandCentral and relaunched it as Google Voice in 2009.

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