AdSense Announced New Publisher Application Process

Google has recently changed the application process for AdSense to make it safest possible network for advertisers, as well as the best possible experience for publishers. AdSense has implemented a change to initial review process that will result in a stronger AdSense network. Added a new step to review your application.

The new system has been started and begin adding a new step to the review process and sending notifications at two key points. After a new application is submitted, AdSense will begin with preliminary checks on the site and the applicant’s submitted details. If the application passes through this first stage, AdSense will notify the applicant by email, grant them account access, and provide them with ad code to place on their submitted site. It’s essential at this stage for the applicant to place the ad code on their site, as the review process can’t be completed until the ad code is implemented.

After the ad code is added to your site it'll take some time to appear live ads. Since the application hasn’t been fully approved yet, temporary “blank ads” will be shown instead. These blank ads will blend in with the background of the page, so users won’t see them and the user experience won’t be impacted. As a result, there’s nothing to click on and thus revenue can’t yet be generated. If the applicant logs into their AdSense account at this stage of the review process, they’ll see a reminder that their account is still under review.

Now you've to wait for a final approval decision and the applicant will be notified by email when it got fully passed. Newly approved publishers will see live ads automatically appear in the existing ad units on their pages. Now the publishers can add more ad units to their submitted site and to any other policy-compliant sites they own.

According to Max Cohen, Product Manager AdSense, "Improving the quality of the network will drive more interest and demand from advertisers, increasing the earning potential for all of publishers. We also encourage new publishers to ensure their sites are available to be crawled by the AdSense robot (Mediapartners-Google), and also to use our best-performing ad formats.
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