Starting this baseball season, the San Francisco Giants are adopting Apple’s iBeacon technology to send offers and alerts directly to fans’ iOS 7 devices while they’re at AT&T Park, reports Engadget. This is the first year Major League Baseball has begun using the technology, and it will appear in 20 of the 30 MLB ballparks. The Giants believe that iBeacon technology can help fans have a better time at the ballpark. “Mobile and digital experiences are paramount to our fan experience,” says the team’s Chief Information Officer Bill Schlough. “It opens up a world of possibilities.”
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