
Yesterday, at the Google I/O conference in San Francisco, design played a huge role in the company's announcements to the public. After getting Android One out of the way, Android and Chrome chief Sundar Pichai invited Matias Duarte on stage. Being one of the highly creative minds behind the critically acclaimed WebOS interface, Matias made his mark on Android with Ice Cream Sandwich. Fondly called Android ICS, the update was and still is one of the biggest visual overhauls for Android, as a platform. "Holo" was the design language spear headed by Matias, who talked up design principles based on clean lines and flatter interface elements. It was the beginning of a more coherent interface for Android, but Google, as a company, was heading in a separate design direction. All Google products received a "Card" interface treatment, starting mainly with Google Now, which revolves around the same concept as its function. This started permeating other Google products too, including the company's premiere social networking product Google+, its massively popular mail product and even YouTube. Eventually that trickled down to respective clients in different form factors like mobile, where, at a point, Android had to change itself to look more "Google" than ...

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