Yahoo has acquired mobile analytics and advertising firm Flurry with an aim to boost its mobile ad offerings. Financial terms of the deal were not disclosed but reports are stating that the deal is somewhere between $200-$300M. Founded in 2005, Flurry helps app developers analyse data about their users and deliver more personalised ads to them. The company gathers data from around 540,000 mobile apps, according to its website. As a result of the acquisition, Flurry's 115 employees will join...
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