The "Ice bucket challenge" is the new social media sensation on the internet, thanks to celebrities dumping ice cold water on their heads. But this is one of the very few times that a video concept has gone viral for a good cause. The cause is creating awareness for ALS (Amyotrophic lateral sclerosis), a neurodegenerative disease that affects a lot of Americans. Also known as the Lou Gehrig's disease, it currently affects 30,000 in the US, but not many had or have the awareness of the...
Read More at: http://bit.ly/1mbA11y
Read More at: http://bit.ly/1mbA11y
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