Myntra to shut down website from May 1st, only app purchase available

Customers will not be able to shop from Myntra's website as the fashion portal is shutting down its website on May 1st, as per a report from The Economic Times. Myntra will now be a mobile app retailer and allow purchase only from its dedicated mobile app. The move comes from Myntra as it draws 80% of its traffic and 70% of sale from mobile app. This marks the first time an e-commerce platform is heavily betting on its mobile only presence owing to increasing usage of mobile shopping. Myntra...

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