HTC introduced a new Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced color, clear contrast, broad viewing angles and improved power efficiency. It's similar to the screen technology used on the Palm Pre, and that's certainly a device with nice display.
Super LCD is the latest and advanced generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC technology.
According to Peter Chou, CEO of HTC Corporation, “HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand. The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
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HTC Introduces New SLCD Display Technology
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