Oscar Launched Mobile Phones In India

OSCAR a well known consumer electronics brand announced Mobile Phones in Indian markets. Oscar mobiles will be start 1st in North and East India with 10 handsets priced between Rs. 1700 to Rs. 4500. Other areas will be launched in coming months. All the models will offer some additional feature that no other brand currently offers at that price range. 

Oscar has established its brand value in the consumer electronics industry by unleashing the value-for-money market & introducing a perfect combination of price-to-features in its products in last 25 years of work. OSCAR offer large range of product in categories like CTVs, DVDs, Home Theatre Systems and Multi-media speaker systems. 

The model N1 has a vibration speaker, a first for an entry level phone at that price point. The higher end model is Z1 which is an aspirational Qwerty Keypad Handset is based on a very fast processor and comes with a front and back camera, unheard of at that price point! Apart from the entry level N1, most Oscar mobiles will come loaded with plethora of multimedia options including FM Radio, MP3, MP4 player, access to various social networking sites, excellent quality 1.3 MP camera among others giving distinctly superior pictures.

All mobile phone by Oscar support to Dual SIM GSM connectivity to allow customers to manage their personal and professional numbers efficiently, and come with a 1 year warranty and backed by a comprehensive after- sales service with an existing network of over 250 service centres. Available at 1,500 retail shops across East and North India, the network will touch 8,000 retail points by end of year. 
The multimedia models have the distinction of video without breaks or jerks which provides the best viewing experience) and long life battery (some of the models have up to 30 days of standby because of the special 1800 – 2000 mAh battery used.

Mr. Satish Verma, Chairman, Oscar Group  said,“Our foray into the telecom vertical is in keeping with our vision to provide consumers with high quality products at unmatched prices by following a no-frills policy. Our vision is to introduce the most affordable handsets in India keeping in mind the features to price ratio”. “Currently about 50% of Indians are on ULCH (ultra low cost handsets). We therefore saw a great opportunity for OSCAR which has a strong track record in the Value for Money (VFM) segment. We will look to build a strong presence in the semi-urban and rural market, where the prominence of both subscribers and operators is rapidly increasing, besides the burgeoning urban market”.

Mr. Suresh Wadhwani Executive Director said, “By end of first year, we hope to sell one lakh mobiles per month in North & East India with a turnover of Rs. 250 crores and thereafter grow at 15-20% annually. In five years, we are aiming to reach a turnover of 1000 crores.”

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